Join the info session. Wed JUN 25th @ IDIO Sound Lab.
Join the info session. Wed JUN 25th @ IDIO Sound Lab.
Fu*k Gatekeeping
hello,
traction lab
a new model in music business education
Small classes, major impact
Pay for the knowledge you need, when you need it
Why traction lab?
Filling the gap in music INDUSTRY education.
A New Learning Model
Most artists quit before they should. Not from lack of talent, but from feeling alone in their journey while the industry profits from gatekeeping and keeping artists dependent on their algorithms. Traction Lab teaches you to see the system and to step outside of it to create your own direct-to-fan growth model. It’s real-world expertise at DIY pricing, one impactful lab at a time
The Gap We Fill:
Comprehensive music schools are excellent, but cost $20,000+ and teach you everything at once (some is relevant now, most of isn’t ). Online courses leave you isolated and with no accountability. Both models fail DIY artists who need practical real-time strategy and in-person mentorship-not theory.
Traction Lab offers a third way: Modular learning for DIY artists. Small intensive labs packed with current knowledge. Pay for the slice you need, when you need it—not the entire pie.
our model
Traction Lab offers a modern approach for real-world learning:
small classes, real convo
Labs are kept small to ensure quality learning. We dive into real talk around fear, goals and vision as critical to success. If a lab fills up, we’ll add you to the waiting list, rather than adding more seats.
fluid learning
Daniel weaves real-world, current events into each lab—fresh from that day's industry news—ensuring lessons are rooted in real time cultural forces shaping the industry right now. We’re learning to navigate a living, breathing ecosystem, not memorizing a marketing playbook.
accountability & community
Real learning happens when you show up, not through PDFs or pre-recorded courses that lose relevance after a few weeks. After Traction Lab, you'll join our private WhatsApp group for ongoing support, and accountability to execute the strategy you've built. Resources and materials support your learning, but they don't replace doing the work.
testify!
"Coming from non-artistic families, we knew nothing about the industry. But Daniel showed us how to cut through and build an audience.”
Edin H, @MeiAnima
"“Daniel has been instrumental in helping me grow as a newly independent producer”
Corbin P, @KerbThaKid
"Being a creative type, I was not excited for Daniel’s music business classes one bit. But looking back, I wouldn’t give up a minute of those classes for anything."
Kim Elliot, @SENTRIES
Upcoming labs
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sun jul 6th: HOW TO BUILD A SMALL, LOYAL FANBASE THAT SCALES
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sat jul 12th: PROTECT YA NECK - MUSIC LAW & COPYRIGHTS FOR DIY ARTISTS